Thirty seconds to be chosen.
P34K Studio designs and produces video advertising in Québec City, for television as well as the web. Concept, script, shooting, editing, grading and delivery to broadcaster specifications: the whole mandate happens here. We produce the 30-second spot for TV and its vertical versions for Meta and TikTok from the same shoot — because paying for two productions to reach two platforms no longer makes sense.
Maxime Landry & Annie Blanchard (PUB 30sec TVA)
Marie-Hélène Thibert - Parlez-moi d'elle | Hommage à Dalida (Bande-annonce)
PUB TV / HANGAR 29 / P34K multimedia
X PLOD (TEASER 5)
X PLOD (Teaser 7)
X-PLOD (FURTIF)
The deliverables.
TV spot, 15 / 30 / 60 s
The classic format, delivered to the broadcaster’s technical specs — loudness, aspect ratio, exact duration.
Web ad & pre-roll
Built around the first seconds: on YouTube or Meta, if the hook fails, the rest is never seen.
Vertical formats
Reels, TikTok and Shorts cut from the same shoot, reframed and paced to work without sound.
Motion design ad
When there is nothing to film — a service, an offer, a figure — animation says in ten seconds what a shoot could not show.
Campaign variations
One idea across several spots: by product, by season, by audience. Shot together, so cheaper than separately.
Voice, music and mix
Voice-over, soundtrack and broadcast-standard mixing, done by our own audio team rather than outsourced.
The process.
The offer before the idea
What you sell, to whom, and what must happen after the view. An ad that does not know what it asks for asks for nothing.
Concept and script
One or two defended ideas, not ten sketches. Then the script, the shot list and the exact duration to hit.
Production
Scouting, casting, permits, shooting plan. On the shoot day, everything that could be decided beforehand already has been.
Edit, grade, sound
Editing to the second, graded image, sound mixed to the level the broadcaster requires.
Per-platform delivery
A compliant file for TV, another for the web, verticals for social. Each in the right format, ready to air.
The questions.
How much does a video ad cost in Québec?
It is quoted, because an ad can be a single-day shoot or a campaign with multiple locations and actors. The base is a shooting day with a two-person crew, $2,550 before taxes and without editing; on top come production (actors, locations, makeup), editing, grading, sound and per-platform delivery. These appear on the quote, never afterwards. Note: buying the media space from the broadcaster is separate and does not go through us.
Web or TV: what changes in production?
TV imposes exact durations and strict technical standards — loudness, format, encoding. The web allows more freedom but demands a hook in the first two seconds, because the viewer can skip. One production can serve both, provided it is planned in the script rather than cropped afterwards.
Do you handle media buying?
No. We produce the ad and deliver it in the required format; the media space is negotiated directly with the broadcaster or your media agency. We supply every compliant file and answer the broadcaster’s technical questions when needed.
How long does producing an ad take?
Three to six weeks for a simple spot: concept, approval, shoot, edit and revisions. A multi-version campaign takes longer, especially with actors or filming permits. Air dates must be known up front so the schedule is built backwards from them.
Do we need professional actors?
Not always. Real employees or real clients often carry a credibility an actor will not, especially in local advertising. An actor becomes useful when the message needs precise performance or a character. Either way, it is a cost line that appears on the quote.
Can an ad be made without filming anything?
Yes, through motion design: animation, typography, illustration, CGI. Often the right call for an abstract service, a numbers-based offer, or a product that does not physically exist yet. See the Motion design page.
Who owns the broadcast rights?
The usage rights agreed in the quote are yours. What needs attention: licensed music and actor rights, often limited in time or territory. Those limits are written into the contract to avoid a surprise on the second flight.
A good ad is not noticed. It makes people buy.
Through our partner Corposolution — free, no-obligation quote.