Your image,made to measure.
P34K Studio designs visual identities in Québec City: logos, brand systems, album covers, posters, banners, video thumbnails and social variations. We work both for companies starting from nothing and for existing brands whose visuals no longer keep up. An identity delivered by P34K includes the logo and its variants, the palette, the typography and the usage rules — enough to stay coherent when someone else uses it without us.
Graphic architecture built for impact. Identities that last.
Le métier.
The deliverables.
Logo & variants
The primary logo and its variations: horizontal, stacked, monochrome, icon alone, versions for light and dark grounds.
Brand system
Palette, typography, grids, image treatment and usage rules gathered in a document your team can follow.
Album covers & music artwork
Album and single covers, release visuals and variations for streaming platforms.
Posters & print
Event posters, banners, leaflets and large formats, prepared to the printer’s specifications.
Social media templates
Templates you fill in yourself, so your posts look alike without calling us every time.
Interfaces & web direction
Screen mockups and visual direction for a site or app, ahead of development.
Video thumbnails
The cover image of a YouTube video, designed with its title and legible at thumbnail size. It is what earns the click, before the video does.
The process.
Understanding the brand
What you sell, to whom, against whom, and what people currently remember about you. A conversation, not a form.
Visual directions
Two or three genuinely different routes, shown in context rather than on a white board. One direction is chosen before refining.
Refinement
Final drawing, optical adjustments, tests at small sizes and in monochrome. A logo that does not survive at 16 pixels is not finished.
Variations
Every variant and format you will need: print, screen, embroidery, engraving, social media.
Delivery and rules
Vector and raster files, plus the document explaining how to use them — that is what keeps the brand consistent over time.
The questions.
How much does a logo or a visual identity cost?
It is quoted per project. A standalone logo and a full identity — logo, palette, typography, templates, usage rules — are not the same work. Price varies with the scope of the system, the number of directions explored, and how many variants and supports must be prepared. Describe the project and you get a firm number.
How many concepts do you present?
Two or three genuinely different directions, not ten variations on one idea. Once a direction is chosen, refinement happens within the revision rounds included in the mandate. Presenting ten routes amounts to asking the client to do the selection work for us.
Do we own the logo at the end?
Yes. Delivered files are yours for the uses agreed in the quote, and you receive vector formats — which is what lets it scale without loss and be reproduced by any printer, with or without us.
Can a brand be refreshed without starting over?
Often yes, and it is sometimes the better call: a recognized brand carries value that is lost by starting from scratch. We keep what is identifiable, redo what has aged, and add what was missing — typically usage rules and digital variants, absent from most older identities.
How long does a visual identity take?
Expect three to six weeks for a complete identity, a significant part of which is approval on your side. A standalone logo is faster. The exact timeline is in the quote and depends mostly on how quickly feedback comes back.
Do you work with printers?
Yes. Files are prepared to the printer’s specifications — bleeds, colour profiles, resolutions — and we answer their technical questions directly when needed. That is what prevents surprises on delivery.
A brand is what people say about you when you’re not in the room.
Through our partner Corposolution — free, no-obligation quote.